Land Rover Drive to Success

Why is the Range Rover such a huge success? Demand is now so strong for the Range Rover Vogue, Sport and Evoque that the company is struggling to fill orders. The all-new Range Rover Sport, for example, has a waiting list of 9 months and the Vogue has a waiting list of 6 months.




The Jaguar Land Rover factory in Solihull, England, runs 24 hours a day and 7 days a week. Last month Jaguar Land Rover announced it is to create 1,700 jobs at its plant in Solihull, as part of a £1.5 billion investment in expanding its product range. This is an amazing success story given that just four years previously in September 2009 this story hit headline news about closing a factory.

This interesting BBC video below looks briefly inside Jaguar Land Rover's huge Solihull factory and you get to see the amazing new bodyshop which is the size of 7 football pitches!



Buyers, of course, are willing to wait for a car that is so good at so many things. When formed as a separate subsidiary of British Leyland in 1978 Land Rover set out to become the largest British car manufacturer of 4-wheel drive vehicles. They are now officially there, however, it is the company's flagship product, the Range Rover, that is fuelling growth.

Early Range Rover
The Range Rover was first launched in 1970. It saw production until 1996 before it was replaced with the second generation which was produced until 2002. This third generation, the most popular of all time, saw production until 2012 and it was during this period that the company released the Range Rover Sport - which was based on the Discovery platform - and the Range Rover Evoque. These two cars triggered the design language for the all new Range Rover Vogue and Range Rover Sport, two cars that are not only wonderful all-terrain vehicles, but stellar cruisers too.

Range Rover Evoque
Range Rover Sport
The appeal of the modern Range Rover comes in its combination of luxury, exclusivity, styling, road presence and ability; the new Range Rover has one of the most refined ride qualities of any car for motorway travel, the interior is more luxurious than a millionaires villa, and off-road nothing other than a military tank is going to be able to follow it. These selling points also feature, although to a smaller extent, within the Range Rover Evoque.

Land Rover are also heading up the drive for electric vehicles. The company have already outlined plans for a hybrid, plug-in hybrid and all-electric Evoque, and there are currently three hybrid Range Rover Vogues travelling to 12 different countries as part of the Silk Trail 2013 expedition. Bradford Land Rover are particularly excited about all electric vehicles - at this years' Geneva Motor Show Jaguar Land Rover also showed off six all electric Defenders, which will test the electric cars all-terrain ability.

Range Rover Vogue hybrid as part of the Silk Trail 2013 expedition

With such an exciting current range, alongside the prospect of a futuristic all electric future, the Land Rover and Range Rover brands are hard not to follow. Their success has come in large part due to their ability to constantly evolve their vehicles and take them to the next level.

There is currently no other 4x4 on the market that can match the Range Rovers appeal.


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